{ "item_title" : "Calling the Brands", "item_author" : [" Monty McCord "], "item_description" : "Calling the Brands tells the story of the, range detectives, stock detectives, and inspectors, who usually worked completely alone, courageously capturing or killing livestock rustlers in order to assure the survivability of the ranchers. The detectives and inspectors had to be proficient in calling the brands, which meant being able to read a brand and identify its owner. While most western lawmen's titles and many of them are familiar, less well known are the various titles and names of those who protected the cattle industry from being carted away lock, stock and barrel by the unscrupulous and who helped shaped the West as we know it.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/49/303/087/1493030876_b.jpg", "price_data" : { "retail_price" : "16.95", "online_price" : "16.95", "our_price" : "16.95", "club_price" : "16.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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