{ "item_title" : "The Fashion Designer Survival Guide", "item_author" : [" Mary Gehlhar", "Christian Siriano "], "item_description" : "Mary Gehlhar's third edition of her seminal Fashion Designer Survival Guide is the definitive how-to for navigating the fashion industry, post-pandemic. Mary's trailblazing book illuminates and inspires. She is a fashion treasure and this new edition is a rare gem. Tim GunnThe Fashion Designer Survival Guide is packed with essential knowledge and advice from industry experts and experienced designers to set you on the right path. These insights will give you the solid foundation to create a plan and make smart decisions... Christian Siriano In this updated and expanded edition of The Fashion Designer Survival Guide, Mary Gehlhar, industry authority and consultant to hundreds of fashion design entrepreneurs, offers behind-the-scenes insight and essential information to launch and grow your own fashion label. You'll hear from experts in social media, financing, and sales, along with advice from dozens of designers on solutions to their biggest challenges and their keys to success. A new section of full color photos from 25 independent designers bring the concepts to life. In this must-have guide, Gehlhar reveals essential information on:Creating a viable business planSocial media strategies to grow your customer baseMaximizing online sales to get your designs directly into customers' closetsIntegrating sustainability in your sourcing and manufacturingCollaborating with influencers, stylists and brands to expand your audienceLanding the right financing for your type of businessEstablishing wholesale partnerships with the best retail storesNavigating the pitfalls of production both at home and abroad", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/50/626/560/150626560X_b.jpg", "price_data" : { "retail_price" : "24.99", "online_price" : "24.99", "our_price" : "24.99", "club_price" : "24.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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