{ "item_title" : "Research Methods for Product Design, Second Edition", "item_author" : [" Paul Rodgers", "Alex Milton "], "item_description" : "Research Methods for Product Design provides a practical insight into the routine phases of the design process such as observation of people, asking questions, searching for information, making and testing ideas, and ultimately generating solutions to problems. This second edition has been updated to include new sections on equality and diversity, sustainable design, data visualisation, social media dissemination, AI, and design for good health. The illustrated Case Studies featuring the work of leading designers have all been replaced with new, more recent examples. The step-by-step Tutorials have either been updated or replaced with new information and suggestions for how to address the challenges of today's world. The book's photo selection has also been refreshed to better reflect the greater diversity of the student body.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/52/943/600/1529436001_b.jpg", "price_data" : { "retail_price" : "45.00", "online_price" : "45.00", "our_price" : "45.00", "club_price" : "45.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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