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Pinpointing Affluence in the 21st Century
Overview
Dr. Judith Nichols weaves demographics/psychographics and fund raising together, revealing the crucial connections between background and strategy. This completely revised and greatly expanded work outlines an underlying philosophy for fund raising in the new millennium, and provides up-to-the-minute advice for finding today's affluent prospects.
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Details
- ISBN-13: 9781566251655
- ISBN-10: 1566251656
- Publisher: Taylor Trade Publishing
- Publish Date: November 2003
- Dimensions: 9.27 x 6.23 x 1.15 inches
- Shipping Weight: 1.6 pounds
- Page Count: 325
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