{ "item_title" : "Don't Get Duped", "item_author" : [" Larry M. Forness "], "item_description" : "In the health and fitness industry truth is a scarce commodity, charges Dr. Larry M. Forness. American consumers, exposed to a daily barrage of hype and misinformation about products and services claiming to make them healthier and more attractive, annually spend forty billion dollars -- needlessly -- on a cornucopia of vitamins, minerals, herbal supplements, ergogenic aids, fitness equipment and apparel, and alternative healthcare treatments. In this survival manual Forness's goal is to teach consumers the critical tools to make them more knowledgeable about questionable products and services. The topics covered include the real meaning of scientifically proven, how to analyze such claims as more energy and improved strength, alternative healthcare treatments vs. hard science, fad diets, aging remedies, abuse of the labels certified and licensed, plus an extremely useful glossary explaining commonly used marketing terms. Before you begin yet another weight loss or fitness program or buy tnext healthcare product, you owe it to yourself to read what Dr. Forness has to say.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/57/392/922/1573929220_b.jpg", "price_data" : { "retail_price" : "24.99", "online_price" : "24.99", "our_price" : "24.99", "club_price" : "24.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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