{
"item_title" : "Ultimate Guide to Local Business Marketing",
"item_author" : [" Perry Marshall", "Talor Zamir "],
"item_description" : "MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign.You'll learn how to:Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hoursMaster the components of a high-converting campaign and get the most bang for your buckHarness mobile search advertising and Facebook ads for maximum results",
"item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/59/918/578/1599185784_b.jpg",
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Overview
MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign.
You'll learn how to:
- Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours
- Master the components of a high-converting campaign and get the most bang for your buck
- Harness mobile search advertising and Facebook ads for maximum results
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Details
- ISBN-13: 9781599185781
- ISBN-10: 1599185784
- Publisher: Entrepreneur Press
- Publish Date: February 2016
- Dimensions: 10 x 7.9 x 0.7 inches
- Shipping Weight: 1 pounds
- Page Count: 220
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