{ "item_title" : "In Search of the Wild Tofurky", "item_author" : [" Seth Tibbott", "Steve Richardson "], "item_description" : "From treehouse dream to global brand, Tofurky's Founder and Chairman shares his story of selling millions of plant-based food products without selling out. Success doesn't happen overnight. Except for Seth Tibbott, to whom it does--but only after fifteen years of intrepid failure. In Search of the Wild Tofurky tells the triumphant tale of how a self-described hippie with no business training but plenty of enterprising goals grew a $2,500 startup into a global brand and ushered in a plant-based foods renaissance along the way. Tibbott took home a grand total of $31,000 in his first nine years of striving to bring to the people a nearly unknown soy product--tempeh--he knew in his gut was revolutionarily tasty. He eschewed a buttoned-up lifestyle and resided in tipis, trailers, and a treehouse; rented workspace to piano-repairing circus clowns; and even briefly counted the infamous Rajneeshees as clients. Tibbott was never one to chase the money or try to fit in. Instead, he built a business that fit him. Thus Tibbott discovered the secret sauce ingredients that took his now-international brand from fameless to fame-ish to famous: bootstrapping, building business intuition, and staying true to his belief in eco-friendly practices. In Search of the Wild Tofurky proves that a good idea can change the world and make money, no matter the naysayers or the sometimes harsh twists and turns of the unconventional path. Look no further for a delightfully unexpected $100 million story of hope and hustle.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/63/576/653/1635766532_b.jpg", "price_data" : { "retail_price" : "26.99", "online_price" : "26.99", "our_price" : "26.99", "club_price" : "26.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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