{ "item_title" : "The Affiliate Hypothesis", "item_author" : [" Brook Schaaf "], "item_description" : "Turn Every Commercial Link into Revenue Despite processing billions in transactions, affiliate marketing remains misunderstood and underutilized. Many advertisers leave money on the table by ignoring this performance-based channel, while content creators miss opportunities to monetize the value they generate. The Affiliate Hypothesis: Universal Link Monetization to Save the Open Web presents a bold vision: the Affiliate Hypothesis argues that every commercially relevant link should generate fair compensation for the creator who shared it. Inside, you will discover: How affiliate marketing compares to walled gardens and programmatic advertising Why traditional media buyers overlook this channel How to evaluate platforms, networks, and affiliate types What separates high-performing programs from mediocre ones How AI and zero-click search will reshape digital marketing. Written by an industry pioneer with experience spanning Zappos, Shoes.com, Edmunds.com, the Performance Marketing Association, the agency Schaaf-PartnerCentric, and FMTC, this book provides the knowledge advertisers, agencies, and creators need to capture the full value of their commercial content.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/64/225/685/1642256854_b.jpg", "price_data" : { "retail_price" : "19.99", "online_price" : "19.99", "our_price" : "19.99", "club_price" : "19.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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