{ "item_title" : "Let It Be Tough", "item_author" : [" Ant Williams "], "item_description" : "Harness pressure, reframe fear and perform at your best when it matters most. Instead of merely advising others how to excel under pressure, leading sports psychologist Ant Williams decided to practice what he preached, and took up sports that scared him. First free-diving and then ice-diving, Ant set world-records and proved the mental techniques needed to build resilience, perform under pressure, and thrive in life's toughest moments. In Let it be Tough Ant shows that mental toughness isn't born - it's trained. Through gripping personal stories, science-backed strategies, and practical techniques, Ant shows you how to recognise the hard moment you're in, pause with purpose, and move forward with confidence and clarity - even when the pressure is intense. Learn how to:stay calm and clear-headed under pressurebuild mental resilience and thrive in tough situationsdevelop confidence in the face of uncertaintydevelop a performance mindset in everyday lifetake bold, decisive action when it matters most.If you're ready to stop avoiding discomfort and start using it to build strength, Let it be Tough is your guide to mastering your mindset and thriving under pressure.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/76/163/856/1761638564_b.jpg", "price_data" : { "retail_price" : "19.00", "online_price" : "19.00", "our_price" : "19.00", "club_price" : "19.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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