{ "item_title" : "Action Figures", "item_author" : [" Arthur Ward "], "item_description" : "Collecting Action Figures presents an alphabetical survey of each of the major toy manufacturers and the whole array of action figures they produced. Covering everything from old-school GI Joe and Action Man figures, including the fantastic toys of Louis Marx and Mego, right through to the game-changing Star Wars 3-inch action figures of the 1970s and 1980s, this is the must-have reference guide for enthusiasts and beginners alike. With over 200 colour photographs, it details the history of action figures arising from the launch of fashion dolls in the 1950s; it describes the industry and consumer reactions to the first action figures; it reviews the many different incarnations that came to market; it looks at film and television tie-ins and finally, provides an essential guide to where to find gems, what to pay and how to look after them.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/78/500/687/1785006878_b.jpg", "price_data" : { "retail_price" : "55.00", "online_price" : "55.00", "our_price" : "55.00", "club_price" : "55.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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