{ "item_title" : "Transport for Humans", "item_author" : [" Pete Dyson", "Rory Sutherland "], "item_description" : "Engineers plan transport systems, people use them. But the ways in which an engineer measures success - speed, journey time, efficiency - are often not the way that passengers think about a good trip. We are not cargo. We choose how and when to travel, influenced not only by speed and time but by habit, status, comfort, variety - and many other factors that engineering equations don't capture at all. As we near the practical, physical limits of speed, capacity and punctuality, the greatest hope for a brighter future lies in adapting transport to more human wants and needs. Behavioural science has immense potential to improve the design of roads, railways, planes and pavements - as well as the ways in which we use them - but only when we embrace the messier reality of transport for humans. This is the moment. Climate change, the coronavirus pandemic and changing work-life priorities are shaking up long-held assumptions. There is a new way forward. This book maps out how to design transport for humans.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/91/301/935/1913019357_b.jpg", "price_data" : { "retail_price" : "22.50", "online_price" : "22.50", "our_price" : "22.50", "club_price" : "22.50", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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