{ "item_title" : "Your Character Is Your Culture", "item_author" : [" Dave Sparkman "], "item_description" : "Stop launching culture initiatives. Start leading a movement.Why do most attempts at corporate culture change fail? Too often, they are treated as outside-in HR mandates or superficial marketing campaigns relying on creative slogans, top-down directives, and forced compliance training.In Your Character Is Your Culture, Dave Sparkman offers a different, field-tested path. Drawing directly from his nine-year tenure as Senior Vice President of Culture at UnitedHealth Group-a Fortune 5 enterprise with hundreds of thousands of employees-Sparkman submits that sustainable organizational change only happens from the inside-out. It requires individuals to personally invest in company values, fundamentally transforming how they think, behave, and work every single day.As a former Certified Public Accountant (CPA) and partner at Arthur Andersen, Sparkman bridges the gap between rigorous financial discipline and human-first leadership. He bypasses abstract academic theories to deliver a tactical framework showing how deeply embedded core values act as a direct engine for long-term economic performance, operational excellence, and employee retention.What You Will Discover Inside:The SPARK Framework: A structured, inside-out blueprint designed to move your organization past flavor-of-the-month programs into a culture owned by the business and lived by the heart.18 Practical Trail Markers: Standalone, actionable chapters providing proven tactics to navigate cultural dissonance, align metrics, and sustain momentum over a multi-year timeline.The Truth About Culture ROI: Clear guidance on how to look past rigid mathematical formulas to measure what truly matters, balancing institutional IQ with critical emotional intelligence (EQ).Real-World Case Studies: Honest reflections from UnitedHealth Group's cultural transformation, detailing both the breakthrough successes and the systemic challenges faced along the way.Whether your organization consists of a small team or a global workforce, culture is advanced one person, one day, and one step at a time. This book provides the practical roadmap senior executives, team leaders, and aspiring managers need to build a healthy, high-performance workplace that stands the test of time.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/96/616/878/1966168780_b.jpg", "price_data" : { "retail_price" : "28.95", "online_price" : "28.95", "our_price" : "28.95", "club_price" : "28.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details