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O2O&#34701|谭贤

O2O融 : 合:打造全渠道营销和极致体验

by 谭贤
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Overview

"全渠道营销"主要通过O2O营销的5大渠道、做得较好的20多个行业案例,直观地讲解了O2O全渠道的架构和营销,其实用性、操作性非常强。

"体验"主要通过3种消费体验模式、7大消费体验角度,深入剖析了O2O体验的线上体验、线下体验、优势亮点、互动推广等,帮助读者彻底认识和玩转O2O的核心应用,让O2O发挥大效益!

结构清晰,案例丰富,实战性强,适合应用O2O的各类群体,特别是运用实体店渠道、传统电商渠道、移动电商渠道、全媒体渠道经营的企业和个人,以及想要提升用户体验的企业和个人等。

This item is Non-Returnable

Details

  • ISBN-13: 9787115401175
  • ISBN-10: 7115401179
  • Publisher: China National Publications Import & Export C
  • Publish Date: November 2015
  • Dimensions: 9.61 x 6.69 x 0.69 inches
  • Shipping Weight: 1.21 pounds
  • Page Count: 254

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