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Zoonotic : A New Paradigm for Designing Successful Viral Business Strategies
Overview
Every entrepreneur dreams to find a success formula to quickly go viral with his/her product or service. Carole Lamarque believes that this formula for success exists, in nature. It's called a Zoonotic: a virus that is spreading virally all over the world at lightning speed. In this book, she demonstrates with concrete examples how a zoonotic pandemic such as Covid-19 can inspire a successful viral business strategy.
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Details
- ISBN-13: 9789401475143
- ISBN-10: 9401475148
- Publisher: Lannoo Publishers
- Publish Date: December 2021
- Page Count: 200
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