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Speak Up Now! : Marketing in Times of Climate Crises
Overview
To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows that more than 80% of consumers are looking at companies to take the lead in this transition. At the same time, it appears that less than 10% of the messages about sustainability are credible to the public. Speak up Now! helps companies seize this historic opportunity and shows how we can make the shift to a world where business success goes hand in hand with the survival of the planet.
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Details
- ISBN-13: 9789401486255
- ISBN-10: 9401486255
- Publisher: Lannoo Publishers
- Publish Date: December 2022
- Dimensions: 9.37 x 6.54 x 0.63 inches
- Shipping Weight: 2.1 pounds
- Page Count: 200
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