{ "item_title" : "永", "item_author" : [" 鄭宏泰 "], "item_description" : "China has a long tradition of relying on agriculture to establish the country and emphasizing agriculture over commerce. However, before the millennium long unseen huge changes in the late Qing Dynasty, it was clearly more promising to engage in the business world. In Zhuxiuyuan Township, Liangdu Town, Zhongshan County, along the southern coast of China, which had been influenced by the ocean wind for a long time, the Guo family, who originally engaged in farming, also noticed the changing trend of the times and made significant adjustments to their development strategies. Guo Peixun sent his sons Guo Le, Guo Quan, and others overseas to engage in business and establish Yong'an Guolan, which was a sign of change; After firmly establishing a foothold, accumulating capital, seizing the opportunity, taking the initiative, and opening up the Shanghai battlefield, it is to seek change. The vision, courage, and entrepreneurial spirit of brothers Guo Le and Guo Quan have continuously expanded the family's business territory. The inheritance of family business by future generations, although also subject to changes in society and the market, has encountered setbacks in adapting and seeking change, revealing how to accurately grasp and test judgment. This book focuses on the three principles of recognizing change, adapting to change, and seeking change, and also examines whether the family can unite in virtue and heart, telling the ups and downs of the Yong'an family over the past century.中國以農立國，重農抑商傳統由來已久，唯在晚清西風東漸的「千年未見」巨大變局前，投身商海顯然更具發展空間。在早染洋風的華南沿岸中山縣良都鎮竹秀園鄉，本以務農為業的郭氏家族，亦察覺到時局大勢的轉變，作出了重大發展策略調整。郭沛勳遣諸子郭樂、郭泉等先後飄洋海外，經商打拼，創立永安果欄，是為識變；到澳洲出現排華傾向，郭氏兄弟決定拔營到英治香港，創立百貨公司，是為應變；其後站穩腳跟，積累資本，乘勢而起，主動出擊，開拓上海戰場，是為求變。郭樂、郭泉兄弟的眼光、膽色與創業精神，令家族的商業版圖不斷擴張。後代繼承家業，雖同樣於社會與市場變幻中知所識變，但應變與求變上卻遭遇波折，揭示如何準確拿揑並非易事，考驗判斷。本書抓緊識變、應變與求變三大原則，亦檢視家族上下能否同德同心，訴說永安家族的百年起伏。", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/88/867/623/9888676237_b.jpg", "price_data" : { "retail_price" : "25.86", "online_price" : "25.86", "our_price" : "25.86", "club_price" : "25.86", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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