{ "item_title" : "Intangience", "item_author" : [" Ernie Ross "], "item_description" : "In Intangience, award-winning strategist Ernie Ross reveals the hidden language that drives human connection, decision-making, and perceived value. Drawing from decades of experience creating transformative campaigns for global brands and political movements, Ross introduces a revolutionary methodology that explains why emotional connections matter more than features or facts. Through compelling stories--from converting gang leaders through basketball to rescuing a national brewery from foreign competition--Ross demonstrates how understanding intangible values creates resonant messaging and authentic engagement. The book introduces three powerful frameworks: Pillars of Purpose (introspective questions that reveal core values), Currency of Conversation (principles for creating shareable messages), and the Science of Human Connection (techniques for amplifying impact). Whether you're building a brand, leading an organization, or seeking greater meaning in your personal life, Intangience provides practical insights for creating connections that transcend rational thinking and inspire lasting loyalty, conviction, and impact.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/888/750/9798887506319_b.jpg", "price_data" : { "retail_price" : "28.99", "online_price" : "28.99", "our_price" : "28.99", "club_price" : "28.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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