{ "item_title" : "On Writing & Speaking Well", "item_author" : [" Philip Arnold Yaffe "], "item_description" : "A one-of-a-kind guide that unites the arts of expository writing and public speaking through the enduring legacy of Lincoln's Gettysburg Address--ideal for anyone, from novice to professional, who wants to master both clearly and confidently. Learn the secrets of great writing and powerful speech through one of the most influential texts in American history. Recognized by Toastmasters International and inspired by Abraham Lincoln's Gettysburg Address, On Writing & Speaking Well: It's Easier Than You Think offers a rare, integrated approach to communication--revealing writing and speaking not as separate disciplines, but as two expressions of the same core principles. Through close analysis and practical insight, this eye-opening guide shows how great communicators organize ideas, choose words, and move audiences--whether they're writing an email, delivering a presentation, or stepping onto a stage. The result is a simple, powerful framework that replaces confusion with clarity and fear with confidence. Part guide, part workshop, the book is designed for deep learning: a clear, engaging theoretical foundation followed by a practical appendix filled with exercises, examples, and real-world applications. The tone is conversational, the advice immediately usable, and the results transformative. Ideal for classrooms, boardrooms, and podiums alike, On Writing & Speaking Well is a modern classic for anyone who wants to communicate with authority, precision, and lasting impact--on the page and in the spotlight.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/889/441/9798894410319_b.jpg", "price_data" : { "retail_price" : "18.99", "online_price" : "18.99", "our_price" : "18.99", "club_price" : "18.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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