{ "item_title" : "Ice Cream Man", "item_author" : [" Joe Nicchi", "Joe Layden "], "item_description" : "The true story of how a failed Hollywood dream, a barely functional ice cream truck, and a series of terrible decisions somehow turned into a national brand--and nearly broke the man behind it Joe Nicchi came to Los Angeles to be an actor. Ice cream was supposed to be a side hustle. Instead, it became a high-risk, debt-fueled experiment involving burned down trucks, failed inspections, and near fatal mechanical breakdowns. With the growing realization that, as the sole provider for a wife and four young kids, that ice cream thing had to work out. Quitting might have been the smartest move--if he could bring himself to do it. Told with sharp humor and brutal honesty, Ice Cream Man is a ground-level account of entrepreneurship before the chaos, debt, and doubt get edited out of the story. Joe pulls back the curtain on what it's really like to build a business without a plan: the humiliation of asking for help, the brutal math of food service, Hollywood almosts that go nowhere, and the stubborn, unglamorous choices that keep a dream alive when momentum disappears. From vintage ice cream trucks and unexpected celebrity run-ins to moments when survival (not growth) was the only goal, this is not a how-to guide or a victory lap. It's a memoir about improvisation, integrity, and learning to persevere when there's no safety net. Ice Cream Man is for anyone who's chased a dream, taken a risk, and wondered (quietly or out loud) what the hell they were thinking. Joe's story shows that reinvention rarely comes with a perfect plan--just grit, humility, and the willingness to keep showing up without knowing if it's going to work.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/890/268/9798902680802_b.jpg", "price_data" : { "retail_price" : "28.00", "online_price" : "28.00", "our_price" : "28.00", "club_price" : "28.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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