{ "item_title" : "The ABCs of Floral Design", "item_author" : [" Poppy North "], "item_description" : "From A to Z, this playful alphabet book turns the art of floral design into a story kids can enjoy and grown-ups in the industry will instantly recognize. Each letter introduces an essential element of the floral world, from Amaryllis and Bouquet to Zinnia. Along the way, little readers will discover Corsages, Eucalyptus, Pruning Shears, and even the elusive Understated Design. With simple language, cheerful illustrations, and witty nods to life behind the design table, it is a fast, fun read that doubles as a surprisingly charming introduction to the craft of working with flowers. Whether your child is learning their ABCs or you just need a good laugh after a long day wiring Corsages and trimming X-tra Long Stems, this book delivers. Perfect as a gift for florists, floral designers, event professionals, and anyone who has ever debated the merits of a Jam Jar Vase versus a proper Vase, this is an alphabet book with just enough truth to make you smile.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/825/717/9798257173424_b.jpg", "price_data" : { "retail_price" : "14.99", "online_price" : "14.99", "our_price" : "14.99", "club_price" : "14.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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