{ "item_title" : "The ABCs of Search Engine Optimization", "item_author" : [" Poppy North "], "item_description" : "From A to Z, this playful alphabet book turns the mysterious world of Search Engine Optimization into a story kids can enjoy and grown-ups will instantly recognize. Each letter introduces a core SEO concept, from Alt Text and Backlinks to Zero Click Searches. Along the way, young readers will discover Core Web Vitals, learn why Keyword Stuffing is naughty, and find out what happens when Google hands out a Manual Penalty. With simple language, witty nods to the daily grind of chasing rankings, and a tour through everything from Featured Snippets and Hreflang Tags to White Hat SEO and Your Money Your Life pages, it is a fast, fun read that doubles as a surprisingly sharp primer on how search really works. Perfect as a gift for SEO professionals, digital marketers, and anyone who has ever obsessed over Page Speed or stared down a SERP, this is an ABCs book with just enough truth to make you laugh.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/819/728/9798197287878_b.jpg", "price_data" : { "retail_price" : "14.99", "online_price" : "14.99", "our_price" : "14.99", "club_price" : "14.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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