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AI Marketing Essentials : Concepts and Practice for the Digital Age
by Jagdish N. Sheth and Varsha Jain
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Overview
AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersection of AI technology and marketing, providing theoretical frameworks for understanding its fast-growing potential in the development and implementation of successful marketing strategies.
This item is Non-Returnable
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Details
- ISBN-13: 9781032818832
- ISBN-10: 1032818832
- Publisher: Routledge
- Publish Date: May 2026
- Dimensions: 9.61 x 6.69 x 0.56 inches
- Shipping Weight: 1.21 pounds
- Page Count: 202
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