{ "item_title" : "ATHLETE! I'm Talking to YOU!", "item_author" : [" Andrew Simpson "], "item_description" : "Your Athlete Works Hard to Get Better at Their Sport. But Who's Helping Them Get Stronger Mentally?New 2026 Edition: Written by International Mindset Expert Andrew J Simpson - author of the best selling books Don't Let One Mistake Ruin the Game & The Unstoppable AthleteDoes your athlete put too much pressure on themselves, overthink everything, or let one bad performance ruin their confidence?Maybe they constantly worry about what their coach thinks. Maybe they compare themselves to teammates, struggle to handle criticism, or feel like they're never good enough-no matter how hard they work.As a parent, it's heartbreaking to watch. You encourage them, remind them how talented they are, and tell them not to worry so much.But nothing you say seems to help.That's because your athlete doesn't just need more encouragement. They need to learn how to take back control of their mindset.Their Circumstances Don't Have to Control Their Confidence, Happiness, or Performance.In ATHLETE I'm Talking to YOU , author and mindset coach Andrew J. Simpson shares 7 powerful mindset hacks to help young athletes stop allowing mistakes, setbacks, pressure, and other people's opinions to determine how they think, feel, and perform.Through real stories of high school and Division I college athletes, practical exercises, and thought-provoking reflection questions, your athlete will discover how to:Turn adversity into an advantage instead of allowing setbacks, injuries, and difficult coaches to steal their confidence.Take control of their focus so they stop dwelling on what's wrong and start focusing on what they can control.Change the meaning they give things so one mistake, one bad game, or one coach's comment doesn't become a story about their worth.Respond instead of react when emotions run high, expectations aren't met, or things don't go their way.Stop comparing and start recognizing progress so they can pursue big goals without constantly feeling like they're falling short.Protect their mindset from outside pressure by learning what opinions, expectations, and influences to let in-and what to leave out.Build an identity bigger than sports so their self-worth isn't tied to playing time, statistics, accomplishments, or anyone else's approval.Real Athletes. Real Struggles. Powerful Lessons.Inside, your athlete will read the stories of athletes who faced overwhelming pressure, perfectionism, injuries, difficult coaches, self-doubt, and the fear of not being good enough.They'll discover how these athletes learned to change their perspective, make difficult decisions, find their confidence, and take back control of their lives.And throughout the book, they'll be challenged to reflect on their own experiences and put these lessons into action.Because Your Athlete Is More Than Their Last Performance.Sports should be an opportunity to grow in confidence, courage, character, and resilience-not a constant source of stress, anxiety, and self-doubt.Your athlete can pursue big goals, compete at a high level, and work toward becoming the best they can be without allowing their performance to determine their worth as a person.That's what this book is about.If you're ready to help your athlete get out of their head, take back control of their mindset, and rediscover the joy of competing, this book is for them.Scroll up and get your copy today.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/837/318/9798373187145_b.jpg", "price_data" : { "retail_price" : "14.99", "online_price" : "14.99", "our_price" : "14.99", "club_price" : "14.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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