{ "item_title" : "Achieving Consumer Delight in the Online Grocery Space", "item_author" : [" Amol Ranadive", "Ashutosh Sandhe "], "item_description" : "Since the earliest days of civilizations, people bartered goods and later started using money for buying goods that they required for day to day purpose. People would shop for goods in a weekly market in nearby towns. Such shopping establishments started taking the form of permanent shops, which people could visit anytime during the day to buy goods (Sherman, Perlman 2014). This method of buying goods went on for centuries until the 1970s when for the first time, the concept of shopping was revolutionized radically catalyzed by electronic and digital technology (Trefler, 2014).", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/35/930/072/0359300723_b.jpg", "price_data" : { "retail_price" : "16.18", "online_price" : "16.18", "our_price" : "16.18", "club_price" : "16.18", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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