{ "item_title" : "Acting as a Business", "item_author" : [" Brian O'Neil "], "item_description" : "The essential handbook for actors--a modern classic--now regularly updated to reflect the latest show-business trends Since its original publication, Acting as a Business has earned a reputation as an indispensable tool for working and aspiring actors. Avoiding the usual advice about persistence and luck, Brian O'Neil provides clear-cut guidelines that will give actors a solid knowledge of the business behind their art. It's packed with practical information--on everything from what to say in a cover letter to where to stand when performing in an agent's office--including: -- Tactics for getting an agent, including preparing for the interview-- How to research who will be casting what--and whether there is a role for you--well in advance-- Examples of correspondence to agents and casting directors for both beginning and advanced professionals-- A detailed analysis of the current trend of paying to meet industry personnel-- How to communicate effectively with an agent or personal manager-- Creative ways to use the internet and social media O'Neil regularly updates Acting as a Business (most recently in 2025) to keep up with the latest show-business trends, making this a reference no actor should be without.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/34/580/707/0345807073_b.jpg", "price_data" : { "retail_price" : "18.00", "online_price" : "18.00", "our_price" : "18.00", "club_price" : "18.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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