{
"item_title" : "Activation Imperative",
"item_author" : [" William Rosen", "Laurence Minsky", "Rory Sutherland "],
"item_description" : "In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses--from Fortune 500s to local entrepreneurs--can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.",
"item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/53/811/466/1538114666_b.jpg",
"price_data" : {
"retail_price" : "32.95", "online_price" : "32.95", "our_price" : "32.95", "club_price" : "32.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
}
}
Activation Imperative : How to Build Brands and Business by Inspiring Action
Other Available Formats
Overview
In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses--from Fortune 500s to local entrepreneurs--can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.
This item is Non-Returnable
Customers Also Bought
- 1
Details
- ISBN-13: 9781538114667
- ISBN-10: 1538114666
- Publisher: Rowman & Littlefield Publishers
- Publish Date: January 2018
- Dimensions: 8.9 x 6 x 0.5 inches
- Shipping Weight: 0.7 pounds
- Page Count: 222
Related Categories
You May Also Like...
- 1
