{ "item_title" : "Adapting the Process Communication Model for Higher Education Writing - Connecting with Personality Types", "item_author" : [" Jon F. Thompson "], "item_description" : "Written communication is a key component for leaders of an educational organization. For an educational leader to demonstrate good writing, one of the principles recommended by professional writers is to know the target audience and write to it. The question at the heart of this book is what techniques can an educational leader use as a writer to communicate well based on the personality type of the reader? This book attempts to apply Process Communication Model guidelines for targeting each personality type to four areas of writing: language, style, tone, and format. If writers know or can interpret the personality indicators of their audience, then writers can target their written communication toward these preferences. Just as spellcheckers are now standard features on word processing and e-mail programs, some day a filter to adapt the principles of the Process Communication Model to writing may be common. A writer may compose a message and then select a menu option to change it to meet the preferences of a personality type.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/3/63/904/912/3639049128_b.jpg", "price_data" : { "retail_price" : "52.92", "online_price" : "52.92", "our_price" : "52.92", "club_price" : "52.92", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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