{
"item_title" : "Adding Value (RLE Marketing)",
"item_author" : [" Geoffrey Jones", "Nicholas J. Morgan "],
"item_description" : "An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies. ",
"item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/13/879/366/1138793663_b.jpg",
"price_data" : {
"retail_price" : "225.00", "online_price" : "225.00", "our_price" : "225.00", "club_price" : "225.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
}
}
Adding Value (RLE Marketing) : Brands and Marketing in Food and Drink
by Geoffrey Jones and Nicholas J. Morgan
Other Available Formats
Overview
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
This item is Non-Returnable
Customers Also Bought
Details
- ISBN-13: 9781138793668
- ISBN-10: 1138793663
- Publisher: Routledge
- Publish Date: September 2014
- Dimensions: 9.1 x 6.2 x 1.1 inches
- Shipping Weight: 1.55 pounds
- Page Count: 368
Related Categories
