{ "item_title" : "Adjectives in Advertising - an Analysis", "item_author" : [" Patrick Schmitz", "Sebastian Meß "], "item_description" : "Seminar paper from the year 2008 in the subject English Language and Literature Studies - Linguistics, grade: 2,0, RWTH Aachen University, language: English, abstract: This term-paper is - among other things - meant to present the role adjectives play in the whole process of advertising. With a restriction to written advertisement, the following questions are to be answered: Can adjectives accomplish to attract a consumer? Can they initiate interest, desire or the action of buying the product?", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/3/65/615/168/3656151687_b.jpg", "price_data" : { "retail_price" : "23.90", "online_price" : "23.90", "our_price" : "23.90", "club_price" : "23.90", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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