{
"item_title" : "When Ads Work",
"item_author" : [" David M. Jones "],
"item_description" : "Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent.",
"item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/76/561/739/0765617390_b.jpg",
"price_data" : {
"retail_price" : "91.99", "online_price" : "91.99", "our_price" : "91.99", "club_price" : "91.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
}
}
When Ads Work : New Proof That Advertising Triggers Sales
Other Available Formats
Overview
Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent.
This item is Non-Returnable
Customers Also Bought
Details
- ISBN-13: 9780765617392
- ISBN-10: 0765617390
- Publisher: Routledge
- Publish Date: October 2006
- Dimensions: 8.9 x 6.18 x 0.54 inches
- Shipping Weight: 0.68 pounds
- Page Count: 232
Related Categories
