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When Ads Work|David M. Jones

When Ads Work : New Proof That Advertising Triggers Sales

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Overview

Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent.

This item is Non-Returnable

Details

  • ISBN-13: 9780765617392
  • ISBN-10: 0765617390
  • Publisher: Routledge
  • Publish Date: October 2006
  • Dimensions: 8.9 x 6.18 x 0.54 inches
  • Shipping Weight: 0.68 pounds
  • Page Count: 232

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