{ "item_title" : "Advanced Fintech and Financial Innovation", "item_author" : [" Cristina de Silva", "Chiara Conte", "Anna Gervasoni "], "item_description" : "This textbook offers a comprehensive and interdisciplinary exploration of the digital transformation reshaping the financial sector. Bridging academic insight and industry practice, the book examines how financial technologies are redefining banking, payment systems, investment management, and insurance, while discussing innovations such as blockchain, artificial intelligence, and open banking. Structured to support graduate-level teaching and professional development, the book integrates theoretical foundations with real-world case studies from banks, neobanks, and fintech startups. It addresses organizational change, regulatory challenges in AI and cybersecurity, and emerging financing models for fintech ventures, including venture capital and crowdfunding. The book also explores digital marketing, brand management, and financial communication in the context of fintech hype and reputational strategy. With contributions from leading scholars and practitioners, this textbook equips students, instructors, and professionals with the tools to understand and navigate the evolving fintech ecosystem. It is particularly suited for courses in finance, innovation, and digital transformation, and serves as a core text for postgraduate programs in banking and financial technology.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/3/03/235/031/303235031X_b.jpg", "price_data" : { "retail_price" : "84.99", "online_price" : "84.99", "our_price" : "84.99", "club_price" : "84.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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