{ "item_title" : "Advances in Advertising Research XVI", "item_author" : [" Freya de Keyzer", "Kyriakos Riskos", "Martin Waiguny "], "item_description" : "The sixteenth volume of Advances in Advertising Research presents 12 top papers from the 23rd ICORIA conference in the Netherlands, hosted by Erasmus University Rotterdam. Selected from 152 global contributions, it discusses social media and AI-driven advertising, representation in advertising as well as data privacy, offering valuable insights for researchers and practitioners in advertising, communication and media management. The Editors Dr. Freya De Keyzer is assistant professor for Media and Business at the Erasmus University Rotterdam, Rotterdam, The Netherlands.Dr. Kyriakos Riskos is assistant professor for Media and Business at the Erasmus University Rotterdam, Rotterdam, The Netherlands.FH-Prof. Dr. Martin Waiguny is Executive Managing Director at the Carinthia University of Applied Sciences in Villach, Austria. ", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/3/65/853/468/3658534680_b.jpg", "price_data" : { "retail_price" : "119.99", "online_price" : "119.99", "our_price" : "119.99", "club_price" : "119.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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