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{
"item_title" : "The Advertising Controversy",
"item_author" : [" Mark Albion", "Paul Farris "],
"item_description" : "Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.",
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The Advertising Controversy : Evidence on the Economic Effects of Advertising
by Mark Albion and Paul Farris
Overview
Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.
This item is Non-Returnable
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Details
- ISBN-13: 9780865690578
- ISBN-10: 086569057X
- Publisher: Praeger
- Publish Date: February 1981
- Dimensions: 9.21 x 6.14 x 0.63 inches
- Shipping Weight: 1.17 pounds
- Page Count: 252
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