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Advertising and Marketing in Theater|George Capaccio

Advertising and Marketing in Theater

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Overview

The show will go on, but it won't matter if no one is there to watch it. Populating the audience falls to people in advertising and marking, who generate publicity that is both free and purchased. This book focuses on some of the methods of these key people on whom the success of the show depends.

This item is Non-Returnable

Details

  • ISBN-13: 9781502634306
  • ISBN-10: 1502634309
  • Publisher: Cavendish Square Publishing
  • Publish Date: December 2017
  • Dimensions: 8.9 x 5.9 x 0.2 inches
  • Shipping Weight: 0.4 pounds
  • Page Count: 96
  • Reading Level: Ages 12-17

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