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Advertising, the Media and Globalisation : A World in Motion
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Overview
This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach.
This item is Non-Returnable
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Details
- ISBN-13: 9780415668828
- ISBN-10: 0415668824
- Publisher: Routledge
- Publish Date: May 2012
- Dimensions: 9.21 x 6.14 x 0.44 inches
- Shipping Weight: 0.92 pounds
- Page Count: 168
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