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Advertising, the Media and Globalisation|John Sinclair

Advertising, the Media and Globalisation : A World in Motion

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Overview

This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach.

This item is Non-Returnable

Details

  • ISBN-13: 9780415668828
  • ISBN-10: 0415668824
  • Publisher: Routledge
  • Publish Date: May 2012
  • Dimensions: 9.21 x 6.14 x 0.44 inches
  • Shipping Weight: 0.92 pounds
  • Page Count: 168

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