{
"item_title" : "Advertising Media Workbook and Sourcebook",
"item_author" : [" Larry Kelley", "Kim Sheehan", "Donald W. Jugenheimer "],
"item_description" : "This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for anyone wanting to master the process of advertising media planning.",
"item_img_path" : "https://covers2.booksamillion.com/covers/bam/0/76/564/094/0765640945_b.jpg",
"price_data" : {
"retail_price" : "98.99", "online_price" : "98.99", "our_price" : "98.99", "club_price" : "98.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
}
}
Advertising Media Workbook and Sourcebook
Other Available Formats
Overview
This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for anyone wanting to master the process of advertising media planning.
This item is Non-Returnable
Customers Also Bought
Details
- ISBN-13: 9780765640949
- ISBN-10: 0765640945
- Publisher: Routledge
- Publish Date: April 2015
- Dimensions: 10.8 x 8.4 x 0.9 inches
- Shipping Weight: 1.95 pounds
- Page Count: 380
Related Categories
