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Advertising Media Workbook and Sourcebook|Larry Kelley

Advertising Media Workbook and Sourcebook

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Overview

This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for anyone wanting to master the process of advertising media planning.

This item is Non-Returnable

Details

  • ISBN-13: 9780765640949
  • ISBN-10: 0765640945
  • Publisher: Routledge
  • Publish Date: April 2015
  • Dimensions: 10.8 x 8.4 x 0.9 inches
  • Shipping Weight: 1.95 pounds
  • Page Count: 380

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