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Advertising and Popular Culture : Studies in Variety and Versatility
Overview
Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions in advertising; nineteenth-century trade cards; T-shirt messages; advertising in the twenty-first century; and the changing male image in advertising.
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Details
- ISBN-13: 9780879725280
- ISBN-10: 0879725281
- Publisher: University of Wisconsin Press
- Publish Date: June 1992
- Dimensions: 11 x 8.25 x 0.37 inches
- Shipping Weight: 0.89 pounds
- Page Count: 172
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