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Advertising and Popular Culture|Sammy R. Danna

Advertising and Popular Culture : Studies in Variety and Versatility

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Overview

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions in advertising; nineteenth-century trade cards; T-shirt messages; advertising in the twenty-first century; and the changing male image in advertising.

Details

  • ISBN-13: 9780879725280
  • ISBN-10: 0879725281
  • Publisher: University of Wisconsin Press
  • Publish Date: June 1992
  • Dimensions: 11 x 8.25 x 0.37 inches
  • Shipping Weight: 0.89 pounds
  • Page Count: 172

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