menu
{ "item_title" : "Advertising and Reality", "item_author" : [" Amir Hetsroni "], "item_description" : "Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more.This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/44/117/000/1441170006_b.jpg", "price_data" : { "retail_price" : "200.00", "online_price" : "200.00", "our_price" : "200.00", "club_price" : "200.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Advertising and Reality|Amir Hetsroni

Advertising and Reality

local_shippingShip to Me
In Stock.
FREE Shipping for Club Members help

Overview

Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more.

This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.

This item is Non-Returnable

Details

  • ISBN-13: 9781441170002
  • ISBN-10: 1441170006
  • Publisher: Bloomsbury Publishing PLC
  • Publish Date: August 2012
  • Dimensions: 9 x 6.1 x 0.9 inches
  • Shipping Weight: 1.15 pounds
  • Page Count: 272

Related Categories

You May Also Like...

    1

BAM Customer Reviews