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Advertising And Sales Promotion
Overview
1 Introduction and measurement of effective advertising 2 Copy Decision 3 Media Decision 4 Sales promotion and brand equity 5 Role of information technology in advertising and sales promotion
This item is Non-Returnable
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Details
- ISBN-13: 9789351648413
- ISBN-10: 9351648419
- Publisher: Nirali Prakashan
- Publish Date: December 2016
- Dimensions: 9.69 x 7.44 x 0.37 inches
- Shipping Weight: 0.7 pounds
- Page Count: 172
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