{ "item_title" : "Advertising", "item_author" : [" Iain Macrury "], "item_description" : "Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography. Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/0/41/525/126/0415251265_b.jpg", "price_data" : { "retail_price" : "52.99", "online_price" : "52.99", "our_price" : "52.99", "club_price" : "52.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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