{ "item_title" : "Agentic Marketing", "item_author" : [" Reason "], "item_description" : "In an era defined by rapid technological advancement and shifting consumer expectations, the concept of agentic marketing emerges as a pivotal framework for understanding and leveraging artificial intelligence in customer intelligence. This book, Agentic Marketing: The Future of AI Customer Intelligence, delves into the intersection of marketing strategies and AI capabilities, offering readers a comprehensive exploration of how businesses can harness data-driven insights to create more personalized, responsive, and effective marketing campaigns. By examining the professional relevance of agentic marketing, readers will gain insight into how organizations can enhance customer engagement, optimize resource allocation, and drive sustainable growth in an increasingly competitive landscape. Economically, the integration of AI into marketing strategies represents a significant opportunity for businesses to enhance their operational efficiency and profitability. The economic implications of agentic marketing are profound, as companies that effectively utilize AI tools can better predict consumer behavior, tailor offerings, and streamline decision-making processes. This book provides readers with practical examples of organizations that have successfully implemented AI-driven customer intelligence initiatives, illustrating the real-world impact of these strategies on market performance. Through case studies and quantitative analyses presented in tables and plots, readers will gain a clearer understanding of the measurable benefits of adopting agentic marketing principles. From a technological standpoint, the book explores the latest advancements in artificial intelligence and machine learning that empower marketers to gather and analyze customer data more effectively. By incorporating cutting-edge tools and methodologies, readers will learn how to leverage AI algorithms to identify patterns, segment audiences, and optimize marketing campaigns. The educational relevance of this topic is underscored by the inclusion of hands-on projects that encourage readers to apply theoretical concepts to practical scenarios, fostering a deeper understanding of how AI can transform marketing practices in various industries. Ultimately, Agentic Marketing: The Future of AI Customer Intelligence serves as a vital resource for marketing professionals, business leaders, and educators alike. Readers will walk away with a robust framework for implementing AI-driven customer intelligence strategies, equipped with the knowledge to navigate the complexities of modern marketing landscapes. By emphasizing decision support, governance awareness, and sustainability, this book not only prepares readers to confront contemporary challenges but also inspires them to envision the future of marketing in an increasingly digital world.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/819/089/9798190891478_b.jpg", "price_data" : { "retail_price" : "24.00", "online_price" : "24.00", "our_price" : "24.00", "club_price" : "24.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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