{ "item_title" : "Airbus Rising", "item_author" : [" Sandra Beckam "], "item_description" : "This powerful and insightful book tells the story of Airbus and its remarkable ascent as one of the most influential forces in modern aviation.AIRBUS RISING: How Airbus Transformed Aviation and Conquered the Skies explores how a bold European collaboration evolved into a global aerospace giant capable of challenging long-standing industry dominance. From its origins as a multinational initiative to compete in a Boeing-led market, Airbus emerged with a vision built on innovation, cooperation, and engineering excellence. The book takes readers through the defining milestones that shaped Airbus's rise-the development of groundbreaking aircraft families, the introduction of wide-body jets that redefined long-haul travel, and the relentless push toward efficiency, safety, and passenger comfort. It also examines the strategic decisions, technological breakthroughs, and industrial partnerships that allowed Airbus to reshape global competition in the skies. Beyond the machines themselves, AIRBUS RISING reveals the human and political dimensions behind the company's success: the collaboration across European nations, the challenges of coordinating massive industrial ecosystems, and the ambition required to take on established aviation giants. Engaging and deeply informative, this book captures how Airbus didn't just build aircraft-it transformed the future of flight and redefined what global aviation power looks like in the modern era.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/819/986/9798199865722_b.jpg", "price_data" : { "retail_price" : "17.99", "online_price" : "17.99", "our_price" : "17.99", "club_price" : "17.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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