{ "item_title" : "The Algorithmic Shopper", "item_author" : [" Paul F. Accornero "], "item_description" : "You can't separate marketing, product, and AI anymore--The Algorithmic Shopper will help you win the next era.Marketing has always relied on human psychology--now that trillion-dollar ecosystem is becoming obsolete. For over a century, companies have tirelessly studied our aspirations and our fears, developing heartfelt brand narratives and sophisticated marketing campaigns that appeal to our emotions. But AI agents--dispassionate digital proxies with perfect memories, programmed to act in their users' best interests--are taking over, creating a fundamental separation between the shopper and the human consumer.A new era, dominated by shoppers without insecurities to cater to, or heartstrings to tug upon, is not just coming; it is already here. The only way to appeal to agentic AI is to be verifiably better--through a superior product, a more transparent supply chain, and cleaner, more accessible data. The pain point we face is profound, but it also presents a remarkable opportunity for a new generation of leaders willing to unlearn the old rules and begin to see the world through the cold, perfectly-rational lens of an AI agent. Author Paul Ferrando Accornero is leading a global conversation at the cutting edge of marketing strategy. In The Algorithmic Shopper, he provides a deeply-researched and accessible playbook for navigating these unprecedented challenges, grounded in real-world examples. This is essential reading for anyone trying to build a business or maintain a brand, from aspiring entrepreneurs, to sales and marketing professionals, to C-suite leaders. Those who grasp our new reality will not merely survive the disruption--they will define the future of commerce.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/25/046/190/1250461901_b.jpg", "price_data" : { "retail_price" : "29.00", "online_price" : "29.00", "our_price" : "29.00", "club_price" : "29.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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