{ "item_title" : "All Marketing Is Local", "item_author" : [" Justin Meyer", "John Meyer "], "item_description" : "The idea that all marketing is local is pretty common sense. It goes back to neighbors talking over the fence. Word of mouth is the best form of marketing. What a great (and free) way to get people talking about your products and company. Now that fence that people talked over has also become email marketing and social media with Twitter, Facebook, LinkedIn, YouTube, and Instagram to name a few.We will look at all aspects of marketing; all traditional means of marketing as well as digital, online, and social ways to market your business, products and services.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/866/943/9798669431600_b.jpg", "price_data" : { "retail_price" : "12.99", "online_price" : "12.99", "our_price" : "12.99", "club_price" : "12.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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