{ "item_title" : "All You Need to Know about Public Relations", "item_author" : [" Adrian Wheeler "], "item_description" : "Dive into the world of Public Relations with All You Need To Know About Public Relations: An Entrant's Guide to the PR and Communications Industry. Written by industry veteran Adrian Wheeler, this guide dispels common misconceptions and provides a comprehensive introduction for career starters in this exciting profession. Discover the key skills for success: - Interpersonal Skills: Build and maintain strong relationships - Creativity and Imagination: Innovate and think outside the box - Empathy: Understand and connect with your target audience - Resilience: Thrive under pressure - Persuasion: Craft compelling arguments Master practical skills critical for PR professionals: - Writing: Excel in creating engaging content. - Visualisation: Envision and describe events in a compelling manner - Analytical Ability: Distil key facts and present them effectively. - Organisational Skills: Stay prepared and responsive in a fast-paced environment. This indispensable guide equips those interested in pursuing a career in the PR and Communications industry with the knowledge and skills needed to excel in such dynamic environments. Whether you're new to the field or looking to refine your expertise, Adrian Wheeler's insights will help you flourish.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/83/608/841/1836088418_b.jpg", "price_data" : { "retail_price" : "28.00", "online_price" : "28.00", "our_price" : "28.00", "club_price" : "28.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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