{ "item_title" : "All In Startup", "item_author" : [" "], "item_description" : "A book for anyone who has started a business, thought about starting a business, or just been close to someone who has, All In Startup introduces the reader to the latest advances in entrepreneurship, including a new understanding of how to launch a company in a way that dramatically improves its chances of success. The business plan curriculum taught in most M.B.A. programs is on the verge of extinction. A new scientific method of entrepreneurship built around forming and testing basic assumptions will soon replace the tired old model. The book, told through a case study approach, follows the story of Owen Chase who is tasked with turning his company around in 9 days. Through rich storytelling, All In Startup provides a book-length case study to showcase a new type of entrepreneurship, revealing innovative business principles and the emotional reality of entrepreneurship that goes tragically unmentioned during business school.", "item_img_path" : "https://covers2.booksamillion.com/covers/audiobook/17/32/9781663703217_CD1060521_b.jpg", "price_data" : { "retail_price" : "19.99", "our_price" : "19.99", "club_price" : "19.99", "savings_amt" : "0.00", "savings_pct" : "0", "discount_pct" : "10", "club_savings_amt" : "0.00" } }

Overview

Details