{ "item_title" : "Alphas Die Early", "item_author" : [" Dave Rossi", "Brad Kearns "], "item_description" : "Men feel it but rarely say it: What am I doing?The pressure. The exhaustion. The quiet ache of never measuring up.Behind the mask of the Alpha, the push for dominance, the drive for performance, the acts of brazen bravado-lurks a trap. It promises power but delivers confusion, burnout, and silence.This book is for the men who sense the truth; that it isn't them, that something is broken, it's the mask they've been told to wear-and for the women who love them.Dave Rossi reveals the way out: The Omega Man. A man who chooses authenticity over performance, humility over ego, and strength through vulnerability. A man who lives free, unapologetic, unmasked, and no longer seeking permission to be himself.Drawing on Nietzsche's bermensch and Joseph Campbell's Hero's Journey, Rossi fuses philosophy, psychology, and lived experience into a raw, modern roadmap for transformation.Alphas Die Early is both a mirror and a rebellion. It shows why men are struggling and how they can rise, not by becoming someone else, but by returning to who they truly are. For men, women, wives, mothers and significant others.If you, or someone you love, feels lost in what it means to be a real man, this book will lead you back to strength, purpose, and freedom.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/92/322/380/1923223801_b.jpg", "price_data" : { "retail_price" : "44.95", "online_price" : "44.95", "our_price" : "44.95", "club_price" : "44.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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