{ "item_title" : "Amazon FBA", "item_author" : [" Caleb Rennick "], "item_description" : "After years of experiments and false starts, Caleb Rennick moved a product to Amazon and learned what it takes to make a first inventory decision. Amazon FBA: From Idea to Inventory shares that journey and a practical method you can use for your own first product. Research demand, compare genuinely similar listings, turn customer complaints into a testable improvement, calculate the cash needed, screen selling and intellectual-property questions, work with suppliers, test prototypes, and plan the first FBA shipment. Includes printable decision pages, two fully worked examples, a first-steps chapter on advertising and reordering, and quick answers to common questions. Caleb's result is his own experience, not a promise of yours.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/817/717/9798177173337_b.jpg", "price_data" : { "retail_price" : "9.99", "online_price" : "9.99", "our_price" : "9.99", "club_price" : "9.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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