{ "item_title" : "An Analytical Study of Default Behaviour of Life Insurance Consumers from North Maharashtra", "item_author" : [" Shamkant N. Kotkar "], "item_description" : "Life insurance is a tool that can be used to reduce risk. It ensures that family will receive financial support in absence of pillar of family. Therefore life insurance is essential for family protection. Agent/advisor of Insurance Company convinces common people regarding the life insurance with the help of their officers.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/36/555/314/1365553140_b.jpg", "price_data" : { "retail_price" : "12.78", "online_price" : "12.78", "our_price" : "12.78", "club_price" : "12.78", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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