{ "item_title" : "Analytics the Right Way", "item_author" : [" Tim Wilson", "Joe Sutherland", "Troy Allan "], "item_description" : "Organizations have more data at their fingertips than ever, and their ability to put that data to productive use should be a key source of sustainable competitive advantage. Yet, business leaders looking to tap into a steady and manageable stream of actionable insights often, instead, get blasted with a deluge of dashboards, chart-filled slide decks, and opaque machine learning jargon that leaves them asking, So what? Analytics the Right Way is a guide for these leaders. It provides a clear and practical approach to putting analytics to productive use with a three-part framework that brings together the realities of the modern business environment with the deep truths underpinning statistics, computer science, machine learning, and artificial intelligence. The result: a pragmatic and actionable guide for delivering clarity, order, and business impact to an organization's use of data and analytics. The book uses real-world examples from the authors' direct experiences--working inside organizations, as external consultants, and as educators--to empower the listener to put foundational analytical and statistical concepts to effective use in a business context.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/822/850/9798228509665_b.jpg", "price_data" : { "retail_price" : "45.95", "online_price" : "45.95", "our_price" : "45.95", "club_price" : "45.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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